23K Gold Sound

Branded Content

An Artful Collaboration

between 3 businesses with the shared value of excellence in craftsmanship. 23K Gold Sound is a branded short-film that captures the transformation of a high-end set of Meridian DSP5200 speakers into a genuine work of art.

Branded Content gets local.

When international hi-fi kings Meridian Audio sent a pair of their latest big ticket speakers to the showroom of a regional design & installation company, Sound Light Designs, it could have just been business as usual… Until two small-business neighbors thought of a clever collaboration, and Meridian Audio sensed an opportunity.

The Audiophile

Mike Rowland started Sound Light Designs in Santa Fe, New Mexico back in 2007. Since then, he has been the go-to business for high-end home lighting and A/V systems in the region. In that time, he developed a strong relationship with one of his principal suppliers, the acclaimed manufacturer of superior hi-fi audio systems, Meridian Audio.  With Mike opening his new showroom in downtown Santa Fe, Meridian was pleased to send a pair of their high-ticket speakers (DSP5200) for him to display.  Then Mike and his new business neighbor had an idea…

Mike Rowland of SOUND LIGHT DESIGNS disassembles a DSP5200 for gilding.

The Master Craftsman

Gilding is an ancient practice. For thousands of years, people have rendered their most precious positions in gold. Masters of the craft, the Horowitz family of Goldleaf Framemakers have built a thriving business supplying historic replication picture frames worldwide.

When Mike moved his business into the Goldleaf building, they were enthusiastic to mark the occasion through a shared project. What began as an idea to document a process of collaboration became an exceptional example of powerful branded content.

David Horowitz of GOLDLEAF FRAMEMAKERS gilds a DSP5200

What did we do?

We identified a story arch in which the viewer learns about the unique offering of three separate businesses through the shared value of excellence in quality. The result is a wholly unique branded short-film that connects with viewers who, like these 3 great businesses, value the highest quality craftsmanship.

23K gold gilded Meridian Audio DSP5200 speakers - A brilliant sound with a finish to match.

Small-Business Collaborations with Industry Leaders

is a relatively untapped well for branded content. Yet, they represent an incredible opportunity for viewer connections by impacting on a local level and telling fresh, compelling stories.

Our Client

We are blessed to work with leading brands.

Want to connect?

We're ready to listen.